To celebrate the success of its brand, on the crest of the wave for more than 47 years, Magnum Marine has prepared a fascinating Magnum Anniversary Book in the Limited Edition of 1,000 copies. Covering the splendid history of the brand from the beginning in the 1960’s with “guru” Don Aronow, to the latest models created since 1993 under Katrin Theodoli’s leadership getting troughs to her husband, Filip po Theodoli, an Italian boat builder who bought Magnum Marine in 1976. Filippo and Katrin Theodoli had the innovative idea of applying high-performance technology to larger, more luxurious yachts. And thus, the first high-performance yachts were born. Yachts, that would reach the speeds of the race boats, but would have the comforts of the traditional yacht.
Katrin Theodoli, Magnum Marine President, refers: “This is what the book is all about: it is the story (with beautiful photographs) of Magnum Marine. Magnum Marine has been my life and is at the center of everything I do. One day I wondered why, and I realized that Magnum is not “any” boat company. Magnum is special and it has a soul. I am sure you will agree with this.”
“It is for this reason, that I decided to tell the story of this unusual company and try to explain, why and how this little boat company had become such a famous brand. It is not the size of the company, since it is very small. It is not the quantity of boats that have been built, since there are relatively few. It is not the amount spent in publicity, since it does not spend on advertising at all. How was it possible? That is what I try to answer in the story of this amazing little company that has become a legend all over the world. The history starts in 1966 with the founding by Don Aronow of Magnum Marine, which built mainly raceboats and which Don resold two years later. What changed Magnum Marine and set it apart from the competitors, was, a few years later, the introduction to the European market and to very personalized attention. The history takes us through the different models and clients and clearly shows that the boat company is being transformed by the passion and the pursuit of perfection of both our family and our clients. Until Magnum takes on a soul of its own. It is probably the only boat company to have such an identity, such a prestigious brand. The story also explains how brands are made…many in our industry have tried. Few have succeeded. I think the story is interesting and the book is full of beautiful photographs, which, more than the text, tell the story. ”
“The new Magnum 51 is the last photograph in this book. She was sold to a famous Cuban American in Miami and she will be shown at the Fort Lauderdale International Boat Show in October, 2014”.
Source: www.superyachtnews.com; July 7, 2014.